As a restaurant owner, you know the taste and quality of the food you serve are not always going to ensure that you will have a successful business. Other factors you should consider is how you present the items in your menu, and whether you are providing a quality customer service.
An excellent customer service increases the chance of loyalty from your clients. Customer loyalty is the relationship between a satisfied customer and the business he or she frequents.
Customer loyalty is important, according to business.com, because your customer enjoys your service so much they are willing to promote it, go out their way to seek it, and associates your business with some of their best memories. For your restaurant to gain a strong customer loyalty and become a neighborhood staple, here are some traditional strategies you can follow:
Free on Their Birthday
Offering a birthday celebrant a discount or a free meal is a good step when establishing customer loyalty. You can become part of their yearly birthday tradition. Plus, half of Americans eat out on their birthday; it wouldn’t require much convincing for them to celebrate at your restaurant.
Kitchen Item Giveaways
Name recall is important to any business. You can help your customers remember your restaurant and its location by giving away simple items they can use every day. Kitchen items such as a bottle opener or a fridge magnet with cooking measurements are some ideal options.
If you promise customers a discount, it is likely that they will come back, right? Well, that is what a comeback coupon is for. It can also help boost the sale of the items on your menu that are not doing as great. For example, offering a 50 percent discount on a not-so-popular pie with your most memorable meal.
For your restaurant to become a staple in your neighborhood, customer loyalty is the key.