Going digital may be perceived as better than offline and mainstream advertising. After all, social media platforms and emails are easier to utilise in promoting and advertising your business. However, do not make the mistake of thinking that digital marketing can survive without PR. In Australia, many companies in cities like Melbourne hire PR companies for their promotion and marketing.
The Truth about PR and Marketing
Public relations are as integral in marketing as SEO and web searches. For your business to grow more popular and gain more traffic, you need to optimise your site for the Internet and various social media platforms and promote your products and services.
However, promotions do not happen by merely posting tweets or sending emails to your followers. You also need well-written articles that can thoroughly explain what your product is, what your services are, and how customers may benefit from knowing first-hand information about your business.
PR pitches need context for the message to be construed properly by customers. A Melbourne PR company, for example, can write interesting stories and pitches that will compel customers to read the article and check out your business website.
Looking for the Right PR Company
To ensure that your digital marketing and PR strategies connect, look for a Melbourne PR company that can cooperate and communicate with you openly. It is important that the PR company you hire shares your beliefs and visions in marketing.
The best advertising happens when it leverages PR. Suppose you launched your company months ago, and then you have an article that says how great your product is. The statements should not exaggerate but merely explain the qualities of your brand. This action increases your credibility as a company; the press release should be more than just words in an article – it should clearly reflect what the company produces.
Be patient just in case your customer base does not expand quickly. The value of PR is in its gradual but sure build up of your audience. Let your customers see for themselves that the write-ups are true. Publishing a write-up only after you have launched a new product might sound too good to be true.
While you have to think of ways on how to expand your reach through digital marketing, it is the PR company’s job to retain your loyal customers and keep them choosing your products and services.