When it comes to marketing and advertising, it is important that you know who you are talking to. Not only will it help you make your communication efforts clear, but it will also help you make the most of your media usage.
Media, from the marketing standpoint, can be one of your biggest expenses. It is an investment, especially if you are using premium media real estate, such as Singtel Media TV advertising. This is because you need to get your message across and it reaches the people within your targeted spectrum. As such, you have to identify your target audience correctly. Here are some of the things you need to keep in mind if you want to know your audience.
Check Your Business Plan
The first thing you need to do is consult your business plan. The business plan is like the blueprint of your enterprise, and it includes everything you need to know about your target audience. More often than not, it is just the demographics, but if you want to dig deeper, you can group your target audience and come up with more specific categories. That way, you know who to target if you are looking for a more particular group.
Check the Channels
If you want to know what your people are talking about, you might as well check the avenues and media they are in. Listen to what they say and gauge the strength or effectiveness of the media. Doing this will help you narrow down your search. Before you implement a full-blown campaign, you might want to conduct testing and feasibility studies.
One of the most effective ways of choosing your target audience is by conducting surveys. Not only will it help you find the right people, but it will also help you see insights, which can help you craft an effective campaign.
These are only some of the methods you can adopt to identify your target audience. For a more efficient and effective approach, you can work with a reliable research or media agency.