Thousands of advertisements and marketing messages vie for a single customer’s attention every day. Many of these messages are from your competitors, which means that to stand out from the crowd, you should be willing to think outside the box. So, how do you truly grab a potential customer’s attention?
Consider vehicle wraps
The use of vehicle wraps from Visibility Signs & Graphics for advertising has gained popularity among leading Salt Lake City entrepreneurs. That’s because this form of advertising is an incredibly powerful marketing tool. The wraps are typically brightly colored and stand out from the rest of the vehicles to attract attention. And, since the vehicle is usually out on the road, you get to reach out to tens of thousands of viewers every month, which is probably more than you do through your website.
Don’t do too much branding
This may sound contradictory, but branding your company too prominently can adversely affect your sales. The fact is clients are uncomfortable when they feel that you are trying to persuade them to buy a product. This is why they intuitively pull back every time an advertisement that features long brand exposure or large appearing at the center of the screen. To avoid arousing this subconscious resistance to your advertising, tone down your branding.
Surprise, but don’t shock, viewers
Many businesses shoot themselves in the foot by going overboard in their attempt to gain attention. Customers sure love an element of surprise, and some of them love a little bit of shock, but there is a huge difference in the effect of these two elements. Surprise makes customers view and shares the message, while shock only triggers viewing.
Effective advertising is all about making a great impression on your target market. If you can arrest your potential client’s attention and engage them creatively, you boost your chances of winning their business.