Product labels have been around for a long time, but in recent years, new design trends adapt to the changing shopping behaviours. If you think product labels are just small details, you are wrong. Here are some of the reasons why they matter.
First of all accurate product information matter
Whether you are making chemical labels or food labels, the description should contain the right information for safety reasons. Unimax, a leading labels provider, reveals chemical products manufacturers are having difficulties complying with the constantly changing and strict requirements of chemical labels.
This is true for food products that include nutrition facts, ingredients lists, and more. Labels are there to protect consumers from potential allergens and insulate your company from lawsuits.
They are like small billboard advertisements in the grocery aisle
Your product only has seconds to catch the eye of potential customers going down a grocery aisle. It is the shopping equivalent of cruising down a highway and seeing many billboards advertising several products and services.
A well-made product label can make consumers stop and think your product over. While a poorly made product label will become invisible to the eyes of the shopper.
Product labels can reinvent your product
If you have suffered from poorly made consumer product labels before, the right one can reinvent your product and people will see it in a different light. This gives you the chance to convert new consumers and tap into new markets you have never reached before.
It is the simplest way to reinvent your product. New labels can make your product seem like newcomers in the market.
These are just some of the reasons why companies invest in good product label designs. It is not just about slapping your name and logo on your products; there is a science behind the design and a marketing strategy behind the copy.