In the age of paperless offices and businesses, electronic documents have become more important than ever. From brochures, newsletters, journals, digital magazines, to books, e-publishing is likely to become the most lucrative media of the future. There have been many new developments in e-publishing software and file formats in recent years.
Whether you’re running a business or non-profit organization or planning to start a digital magazine or email marketing campaign, here are proven ways to create effective electronic documents.
Before you start with the layout, make sure your content is well-written and researched and free of grammatical and typographical errors. Like writing for print, know your target audience well and write informative and compelling content. It’s important to have practical knowledge of writing content for digital consumption, as well.
Formatting is just as important in e-publishing as it is in print. But, there are more limitations and challenges in the former. Consider the different sizes of screens from where online users will be reading. To be safe, optimize your format to be responsive to screens, including desktop, laptop, tablet, and smartphone. Leverage PDF technology as it offers the most versatile features for digital consumption.
One of the main reasons why electronic content is becoming more popular is because people can conveniently access it anywhere, anytime – on an airplane flight or train, in bed, or even in remote locations. Mobile readers are dramatically increasing, so it’s best to be mobile-focused when publishing digitally.
However, e-publishing across different platforms require a range of programming techniques.
Luckily, there are companies, such as Lingua Technologies International, that offer user-friendly software for desktop publishing for designers to create and publish content without having programming skills.
Over the years, we have seen individuals and organizations, both in the public and private sphere, leverage e-publishing when distributing materials to wider audiences. The scientific community, for instance, is in the process of replacing peer-reviewed scientific journals with electronic documents. It’s high time